The Ultimat Window Washer
For many professionals, the typical 8 am-5 pm work day is a thing of the past. Some begin their day in the office as the sun rises and don’t leave until sun sets. Unfortunately for bars and alcohol distributors, this poses a sticky situation. The hour once known as the “happiest” cannot target these individuals in ways that were so easy before. However, Ultimat Vodka has found a way to target these professionals by going out on a ledge. Literally.
As a young professional, I can only hope that someday a suit-wearing window washer will scale the building where I work. Not only would that be one of the most entertaining scenarios during my fun-filled work day, but you can be sure I would leave my desk to participate in the festivities.
Ultimat Vodka took a creative approach to reach their target audience, an approach that not only makes me want to applaud the person responsible, but one that makes me thirsty. Cheers!
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