How many times have we heard about Gatorade’s origin story? Invented by University of Florida in 1965 to replenish the school’s withering athletes, Gatorade went [...]
Read More
Right around the mid 2000s, paper greeting card companies were likely holding closed-door meetings about the decline of their industry. E-cards, or greeting cards [...]
Read More
What is Qualcomm? Hell if I know. And that’s the way it would have stayed if it weren’t for the YouTube video someone just sent me. Yes, you heard that right. [...]
Read More
Last Sunday, the Baltimore Ravens bested the San Francisco 49ers in the all-important Super Bowl. Many brands paid millions to sponsor halftime shows and entertain [...]
Read More
Diane Landers, PhD is the Vice President/Chief Marketing Officer of GAI Consultants – an engineering and environmental consulting firm with over 50 years of [...]
Read More
Last week, Victoria’s Secret rolled out a website promoting women’s rights called PinkLovesConsent.com. It featured models wearing panties with flirty phrases [...]
Read More
There’s no question the ad above is a risky maneuver. It might alienate a whole lot of people who are religiously opposed to homosexuality. Conversely, some might [...]
Read MoreI know, I’m on a fast food kick this week. But everybody can relate to the brand gap that occurs between the food you see on TV and the food you receive in the [...]
Read MoreIn an early Simpsons episode, Bart wanders into a Madison Avenue tower. He asks the receptionist, “Excuse me, is this Mad Magazine?” She says, “Listen, kid, [...]
Read MoreSlick features like Cover Flow get people talking, even if said people never use the features they’re flaunting. Cover Flow is the animated row of CD covers [...]
Read More
