• Lead Generation  

    Lead Generation

    alcrea health

  • Website Redesign  

    Website Redesign

    hunter truck

  • Internal Brand Launch  

    Internal Brand Launch

    butler health system

  • Brand Refresh  

    Brand Refresh

    comstar federal credit union

  • Online Referral Tool  

    Online Referral Tool

    butler health system

  • Website Redesign  

    Website Redesign

    guardian protection services

  • Recruitment Campaign  

    Recruitment Campaign

    the college of wiliiam & mary

  • Awareness Campaign  

    Awareness Campaign

    euromed's glade-iator

Walk softly. Carry a big whip.

We work with hungry underdogs and revolutionaries – challenger brands ready to forsake convention and disrupt their category. By definition, challengers are not frontrunners in their industry, but they have the guts to make moves others won’t.
And that’s why we ♥ them.










View Select Clients




View Selected Clients

Every brand needs disclipline. Pick your poison.

Analyze

Analyze

Customer Segmentation
Brand Audits
Competitive Analysis
Market Research
Web Analytics


Strategize

Strategize

Brand Spanking Workshop
Brand Platform
Marketing Plan
Naming
Internal Buy-in


Engage

Engage

Identity Design
Web Development
Advertising
Print Design
Social Media


Sustain

Sustain

Performance Audit
Brand Management
Media Buying
SEO
Content Management


Our rants, rumblings & unrepentant ruckus.

Ad Holds Secret Message for Victims of Abuse

Ad Holds Secret Message for Victims of Abuse

By Jason Bittel - On May 07 - In Innovation - With 0 Comment

The digital world is full of information that allows us to target online ads with laser-like accuracy. We can even re-target the right demos to see new versions of the same message. In short, advertising has come a long way from the days of “spray and pray.” One place this isn’t so true is with outdoor advertising. Billboards and posters will still be seen by whoever walks past and takes notice. But a brilliant new usage of lenticular technology by a Spanish advocacy group is changing all of that.

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Home Appliances Get Really In Your Face

Home Appliances Get Really In Your Face

By Nick Plum - On Apr 25 - In Words of Wisdom - With 0 Comment

What do two star-crossed bloggers, a dance duo, and carefree youths running along the beach have in common? They’re all being injured for the sake of entertaining [...]

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Hang in there, Boston

Hang in there, Boston

By Jason Bittel - On Apr 16 - In Words of Wisdom - With 0 Comment

There are many places you can go to read news updates or thoughts regarding the cultural and political repercussions of what happened yesterday during the Boston [...]

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Goodbye Snail Mail, Hello Outbox

Goodbye Snail Mail, Hello Outbox

By Jason Bittel - On Apr 01 - In Challenger Brand - With 0 Comment

Mail is out of control. Every day it’s another pile of useless paper, from coupons, political ads, and phone books to misdirected advertisements for hearing aids. [...]

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The Brilliance of Polaroid’s New “Instagram Camera”

The Brilliance of Polaroid’s New “Instagram Camera”

By Jason Bittel - On Mar 27 - In Challenger Brand - With 0 Comment

By all accounts, Polaroid should have died a thousand times by now. The internet’s recent wave of social media sites like Facebook, Twitter, Instagram, Flickr, and [...]

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You Brand Story Should Be More Like Gatorade

You Brand Story Should Be More Like Gatorade

By Jason Bittel - On Mar 14 - In Brand Vision - With 0 Comment

How many times have we heard about Gatorade’s origin story? Invented by University of Florida in 1965 to replenish the school’s withering athletes, Gatorade went [...]

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QR Code Marketing For the Steady Hand

QR Code Marketing For the Steady Hand

By Alina Imam - On Mar 07 - In Innovation - With 0 Comment

QR codes. We see them everywhere. From the pages of a magazine to  the doors of busy storefronts, those little squiggly black boxes are slowly making their way into [...]

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Someecards – A Story of Brand Dilution & Luster Lost

Someecards – A Story of Brand Dilution & Luster Lost

By Jason Bittel - On Feb 27 - In Brand Vision - With 0 Comment

Right around the mid 2000s, paper greeting card companies were likely holding closed-door meetings about the decline of their industry. E-cards, or greeting cards [...]

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Branding For Telecom Way Cooler Than It Sounds

Branding For Telecom Way Cooler Than It Sounds

By Jason Bittel - On Feb 21 - In Brand Vision - With 0 Comment

What is Qualcomm? Hell if I know. And that’s the way it would have stayed if it weren’t for the YouTube video someone just sent me. Yes, you heard that right. [...]

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The App With Its Own Commercial

The App With Its Own Commercial

By Alina Imam - On Feb 18 - In Innovation - With 0 Comment

There are commercials for just about everything – gum, shampoo, deck awnings, you name it. Thirty seconds of good lighting and trendy music can make just about [...]

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Using Technology To Get At the Next Generation

Using Technology To Get At the Next Generation

By admin - On Feb 13 - In Challenger Brand - With 0 Comment

In the land of conservation, the World Wildlife Fund is hardly a newcomer. But it’s their latest adoption of technology that has us applauding the 50-year-old [...]

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Phone: (412) 434-6934
Fax: (412) 434-0114
Toll-Free: 800-466-9860
Email: info@fittingroup.com

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223 Fourth Avenue, 11th floor
Pittsburgh, PA 15222

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