By Jason Bittel - On May 07 - In Innovation - With 0 Comment
The digital world is full of information that allows us to target online ads with laser-like accuracy. We can even re-target the right demos to see new versions of the same message. In short, advertising has come a long way from the days of “spray and pray.” One place this isn’t so true is with outdoor advertising. Billboards and posters will still be seen by whoever walks past and takes notice. But a brilliant new usage of lenticular technology by a Spanish advocacy group is changing all of that.
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By Nick Plum - On Apr 25 - In Words of Wisdom - With 0 Comment
What do two star-crossed bloggers, a dance duo, and carefree youths running along the beach have in common? They’re all being injured for the sake of entertaining [...]
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By Jason Bittel - On Apr 16 - In Words of Wisdom - With 0 Comment
There are many places you can go to read news updates or thoughts regarding the cultural and political repercussions of what happened yesterday during the Boston [...]
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By Jason Bittel - On Apr 01 - In Challenger Brand - With 0 Comment
Mail is out of control. Every day it’s another pile of useless paper, from coupons, political ads, and phone books to misdirected advertisements for hearing aids. [...]
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By Jason Bittel - On Mar 27 - In Challenger Brand - With 0 Comment
By all accounts, Polaroid should have died a thousand times by now. The internet’s recent wave of social media sites like Facebook, Twitter, Instagram, Flickr, and [...]
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By Jason Bittel - On Mar 14 - In Brand Vision - With 0 Comment
How many times have we heard about Gatorade’s origin story? Invented by University of Florida in 1965 to replenish the school’s withering athletes, Gatorade went [...]
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By Alina Imam - On Mar 07 - In Innovation - With 0 Comment
QR codes. We see them everywhere. From the pages of a magazine to the doors of busy storefronts, those little squiggly black boxes are slowly making their way into [...]
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By Jason Bittel - On Feb 27 - In Brand Vision - With 0 Comment
Right around the mid 2000s, paper greeting card companies were likely holding closed-door meetings about the decline of their industry. E-cards, or greeting cards [...]
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By Jason Bittel - On Feb 21 - In Brand Vision - With 0 Comment
What is Qualcomm? Hell if I know. And that’s the way it would have stayed if it weren’t for the YouTube video someone just sent me. Yes, you heard that right. [...]
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By Alina Imam - On Feb 18 - In Innovation - With 0 Comment
There are commercials for just about everything – gum, shampoo, deck awnings, you name it. Thirty seconds of good lighting and trendy music can make just about [...]
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By admin - On Feb 13 - In Challenger Brand - With 0 Comment
In the land of conservation, the World Wildlife Fund is hardly a newcomer. But it’s their latest adoption of technology that has us applauding the 50-year-old [...]
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