Brand Identity / Packaging
about time
Lead Generation
alcrea health
Website Redesign
hunter truck
Internal Brand Launch
butler health system
Brand Experience
nymeo
Online Referral Tool
butler health system
Website Redesign
guardian protection services
Recruitment Campaign
the college of wiliiam & mary
Awareness Campaign
euromed's glade-iator

Andrea Fitting, PhD
President/CEO, Brand Strategist
Andrea’s a brand philosopher, Fulbright Scholar and five-foot-two-inch rouser of rabble. For our clients, she is both cheerleader and confidant — and when necessary, hers is the hand that holds the whip.

Jamie Baumann
Account Services Director
Client accounts are Jamie’s wheelhouse. From projects and campaigns to the brand at large, her job is to see both the universal and the molecular, all the while performing top-notch client service.

David Anderson
Creative Director
David believes in beautiful provocation, calculated destruction, and isometric interactive innovation. Okay, we made that last one up. All you really need to know is that he’s really good.

Kate Sullivan
Project Manager
Kate is our many-armed goddess of Order. She breathes schedules, bleeds timelines and — when it’s needed — sweats justice. Kate also brings her teamwork skills to bear as tackle for the Pittsburgh Passion.

Jason Bittel
Copyrocker, Social Mediator
Jason is a research fanatic. His thesaurus is ever at the ready. His keyboard is always hot. Jason’s also a reliable source for unwanted animal facts and has the strength of 20 men. He might have written this.

Alina Imam
New Business Development Specialist
Alina is our heat-seeking missile. Should you run into her at a networking event or a dark alley, your best bet is to play dead. Or, you know, sign us on as your Agency of Record.

Adam Wilson
Designer
Adam’s one of those quiet types. He silently rocks out to print jobs, logo redesigns and the like. You hardly know he’s there. Until he’s standing directly behind you — holding something he just designed the shit out of.

Jeff Fitting
Interactive Director
Jeff is our resident tinkerer. From IT to HVAC, he’s got a drawer full of solutions and a contingency plan for just about everything. And to preemptively answer your question, Jeff is married to Andrea.

Janice Masters
Business Administrator
Janice is the gatekeeper, both at FG and on the D-Line for the Pittsburgh Passion. She also facilitates pretty much everything we do, from billing and scheduling to organization, staffing and systems.

Julia Yochum
Account Coordinator
Each day, Julia must walk the knife’s edge keeping the creative team honest and the clients on their toes. She oversees everything from ad placement and creative execution to client satisfaction.

Phil Armstrong
Brand Technologist
Phil burrows through web code like a wolverine burying carrion. He also likes to use the internet to teach himself new things, most recently woodworking. Before that? Embroidery.
View Select Clients

Customer Segmentation
Brand Audits
Competitive Analysis
Market Research
Web Analytics
Brand Spanking Workshop
Brand Platform
Marketing Plan
Naming
Internal Buy-in
Identity Design
Web Development
Advertising
Print Design
Social Media
Performance Audit
Brand Management
Media Buying
SEO
Content Management
One of the challenges of communicating messages, branding or otherwise, in the modern world is cutting through the sheer volume of stuff we’re bombarded with that competes for our attention. This is clear when you consider what was effective in 1987 (brain on drugs ad) and what it takes now. Well, the Brits may have left us in their dust with this one. We’ve all seen the drinking and driving ads that attempt to scare us away from this reckless behavior. DUI related accidents total 12,000 deaths and 900,000 arrests on average in America. What’s worse is that one-third of those are caused by repeat offenders. But which ad do we harken back to as we’re about to order another beer? The Swedish bikini team drinking icy cold ones or the cold [...]
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Read MoreThe digital world is full of information that allows us to target online ads with laser-like accuracy. We can even re-target the right demos to see new versions of [...]
Read MoreWhat do two star-crossed bloggers, a dance duo, and carefree youths running along the beach have in common? They’re all being injured for the sake of entertaining [...]
Read MoreThere are many places you can go to read news updates or thoughts regarding the cultural and political repercussions of what happened yesterday during the Boston [...]
Read MoreMail is out of control. Every day it’s another pile of useless paper, from coupons, political ads, and phone books to misdirected advertisements for hearing aids. [...]
Read MoreBy all accounts, Polaroid should have died a thousand times by now. The internet’s recent wave of social media sites like Facebook, Twitter, Instagram, Flickr, and [...]
Read MoreHow many times have we heard about Gatorade’s origin story? Invented by University of Florida in 1965 to replenish the school’s withering athletes, Gatorade went [...]
Read MoreWe love to make new friends.
Phone: (412) 434-6934
Fax: (412) 434-0114
Toll-Free: 800-466-9860
Email: info@fittingroup.com
Address
223 Fourth Avenue, 11th floor
Pittsburgh, PA 15222