• Brand Identity / Packaging  

    Brand Identity / Packaging

    about time

  • Lead Generation  

    Lead Generation

    alcrea health

  • Website Redesign  

    Website Redesign

    hunter truck

  • Internal Brand Launch  

    Internal Brand Launch

    butler health system

  • Brand Experience  

    Brand Experience

    nymeo

  • Online Referral Tool  

    Online Referral Tool

    butler health system

  • Website Redesign  

    Website Redesign

    guardian protection services

  • Recruitment Campaign  

    Recruitment Campaign

    the college of wiliiam & mary

  • Awareness Campaign  

    Awareness Campaign

    euromed's glade-iator

Walk softly. Carry a big whip.

We work with hungry underdogs and revolutionaries – challenger brands ready to forsake convention and disrupt their category. By definition, challengers are not frontrunners in their industry, but they have the guts to make moves others won’t.
And that’s why we ♥ them.










View Select Clients




clients

Every brand needs discipline. Pick your poison.

Analyze

Analyze

Customer Segmentation
Brand Audits
Competitive Analysis
Market Research
Web Analytics


Strategize

Strategize

Brand Spanking Workshop
Brand Platform
Marketing Plan
Naming
Internal Buy-in


Engage

Engage

Identity Design
Web Development
Advertising
Print Design
Social Media


Sustain

Sustain

Performance Audit
Brand Management
Media Buying
SEO
Content Management


Our rants, rumblings & unrepentant ruckus.

The Tiffany’s Effect

The Tiffany’s Effect

By Alina Imam - On Jun 18 - In Challenger Brand - With 0 Comment

It can be spotted anywhere – that light, elegant shade of blue. Whether it’s on a box, shopping bag, or wallet, you know what you’re looking at came from Tiffany’s and the person carrying it has taste and style.  So, how did Tiffany & Co. become such an icon of our society? Founded by Charles Lewis Tiffany and John B. Young, the store was originally called Tiffany, Young and Ellis and sold a variety of stationary items. By 1853, the name was shortened to Tiffany & Co. , and jewelry became the focus. The first mail catalogue was called the “Blue Book” (originating that iconic color) and Tiffany & Co. began to snowball from there. Enter commissions to design Medal of Honor insignias, china for the White House, and holiday [...]

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And we thought “This is your brain on drugs” was memorable.

And we thought “This is your brain on drugs” was memorable.

By Andrew Gottlieb - On Jun 13 - In Challenger Brand - With 0 Comment

One of the challenges of communicating messages, branding or otherwise, in the modern world is cutting through the sheer volume of stuff we’re bombarded with that [...]

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Dollar Shave Club Forays Into the Market of Butt Wipes, Hilarity Ensues.

Dollar Shave Club Forays Into the Market of Butt Wipes, Hilarity Ensues.

By Adam Wilson - On Jun 11 - In Advertising, Challenger Brand, Innovation - With 0 Comment

Welp, Dollar Shave Club is at it again – and this time, making audible plop-splashes in the world of male grooming products with their newest product: One Wipe [...]

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Brand Yourself—It Will Only Hurt a Little

Brand Yourself—It Will Only Hurt a Little

By Julia Yochum - On Jun 10 - In Advertising, Brand Vision, Marketing - With 0 Comment

My cousin Catherine (Katie to me) was like my big sister and role model growing up, so it’s no surprise that I thought of her when my career adviser told me I [...]

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Re-Branding Chemotherapy in the Eyes of Kids

Re-Branding Chemotherapy in the Eyes of Kids

By Jason Bittel - On Jun 04 - In Challenger Brand - With 0 Comment

Better get out the tissues, because this one pulls at the heartstrings. JWT Brazil, Warner Bros., and a cancer center have joined forces to change the way kids see [...]

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GoldieBlox Reinvents Toys for Girls

GoldieBlox Reinvents Toys for Girls

By Jason Bittel - On May 28 - In Challenger Brand - With 0 Comment

There is a serious absence of women in the hard sciences. And while we can’t blame it all on gender norms, little pink ponies, and light-bulb-baking ovens, young [...]

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Ad Holds Secret Message for Victims of Abuse

Ad Holds Secret Message for Victims of Abuse

By Jason Bittel - On May 07 - In Innovation - With 0 Comment

The digital world is full of information that allows us to target online ads with laser-like accuracy. We can even re-target the right demos to see new versions of [...]

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Home Appliances Get Really In Your Face

Home Appliances Get Really In Your Face

By Nick Plum - On Apr 25 - In Words of Wisdom - With 0 Comment

What do two star-crossed bloggers, a dance duo, and carefree youths running along the beach have in common? They’re all being injured for the sake of entertaining [...]

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Hang in there, Boston

Hang in there, Boston

By Jason Bittel - On Apr 16 - In Words of Wisdom - With 0 Comment

There are many places you can go to read news updates or thoughts regarding the cultural and political repercussions of what happened yesterday during the Boston [...]

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Goodbye Snail Mail, Hello Outbox

Goodbye Snail Mail, Hello Outbox

By Jason Bittel - On Apr 01 - In Challenger Brand - With 0 Comment

Mail is out of control. Every day it’s another pile of useless paper, from coupons, political ads, and phone books to misdirected advertisements for hearing aids. [...]

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The Brilliance of Polaroid’s New “Instagram Camera”

The Brilliance of Polaroid’s New “Instagram Camera”

By Jason Bittel - On Mar 27 - In Challenger Brand - With 0 Comment

By all accounts, Polaroid should have died a thousand times by now. The internet’s recent wave of social media sites like Facebook, Twitter, Instagram, Flickr, and [...]

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Holla!

We love to make new friends.

Phone: (412) 434-6934
Fax: (412) 434-0114
Toll-Free: 800-466-9860
Email: info@fittingroup.com

Address

223 Fourth Avenue, 11th floor
Pittsburgh, PA 15222

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